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Program

8:30- 9:00 Breakfast Buffet

9:00- 9:45
From B2C to B&C in China, India and Japan

Presented by Greg Paull, Founder R3After 20 years as an advertising and marketing professional, Greg Paull founded R3, a global consultancy focused on improving marketing efficiency and effectiveness. R3’s clients include Coca Cola, Samsung, Singapore Airlines, adidas, VISA, Johnson & Johnson and top Chinese brands-- Lenovo and Li Ning. They also advised Dentsu in the Aegis partnership.


How today’s digitally savvy Asian consumers are changing marketing from Broadcasting to Dialog.

9:45- 10:00 Coffee Break
10:00- 10:45

A Panel, led by Deborah Malone and Greg Paull, will react to the earlier presentation and share their own insights and experiences of marketing in China, India and Japan. They will also answer specific audience questions. Topic to explore:

Panelists:

Tim Love, Vice Chairman -- Omnicom and President- Omnicom APIMA (Asia Pacific, India, Middle East/Africa)

John Derbick, AVP/Global Brand, Marketing & Communication- MetLife

Ben Jankowski, Group Head of Global Media- MasterCard Worldwide

Jason Hill, Director Advertising, Growth Markets- GE