SPONSORS

BBC

Yomiuri Shimbun

Publicitas

Bloomerg

 

 

      

 

 

      

 

 

 

SPEAKER:

Greg Paull, Founder- R3

Greg Paull began his career as a marketer and has spent 20+ years living and working in Sydney, Singapore, Hong Kong, London, New York and now China.

In 2002, he co-founded R3, the only independent consultancy based in the BRIC markets focused on improving marketing efficiency and effectiveness. Their clients include Coca Cola, Samsung, Singapore Airlines, adidas, VISA and Johnson & Johnson. In recent years, it has also forged relationships with top Chinese brands such as Lenovo and Li Ning.

In 2010, R3 merged with Jones Lundin Beals in the US, forming R3:JLB focused on global marketers.

 

PANELISTS:

Jason Hill, Director of Advertising, Growth Markets-- GE

Jason started at GE in 2011 as Director of Advertising, Growth Markets. In this role he leads the strategy and execution of corporate brand advertising across GE’s key international growth markets, developing marketing messages, 360-degree creative campaigns, and integrated media plans. Working closely with local market communication teams and agency partners, Jason seeks out the company’s most compelling stories of impact—from across the portfolio—and brings them to life through an array of media. In the past year Jason has circled the globe to launch the company’s new global brand positioning, “GE Works,” via integrated campaigns in Australia, Brazil, Canada, China, Germany, India, Indonesia, and the Middle East, balancing strategic consistency with local creative customization. The work has galvanized employees and customers, and helped to grow brand metrics such as awareness and favorability by as much as 15%.

Jason has an advertising agency background, with time spent at Saatchi & Saatchi and Bartle Bogle Hegarty (BBH), both in New York. At Saatchi, Jason led account teams across packaged goods (General Mills) and mass market retail (JCPenney) brands. As the agency’s youngest Vice President, managing the business development team, he added a record amount of new revenue to the agency, from brands including Ameriprise Financial, BASF, and Wendy’s.

 

[NEXT]