SPONSORS

BBC

 

FT

Yomiuri Shimbun

IAA

 

 

Reinventing Marketing Leadership amid Global Complexity

BRAND GROWTH IN A SOCIALLY TRANSPARENT WORLD

May 10, 2012 at Three Times Square, New York
Think Tank- Breakfast through Lunch

Speakers/Panelists:
Morten Albaek
, Group SVP/ Group Marketing & Customer Insight of Vestas Wind Systems
Barbara Basney, VP Global Advertising- Xerox Corporation
Len Blaifeder, Vice President/Director of Advertising—BNY Mellon
James Gregory, CEO & Founder—CoreBrand
Anna Griffin, VP Global Brands & Campaigns—Juniper Networks
Matt Howell, Managing Partner, Global Chief Digital Officer—Arnold
Claudia Lagunas, Marketing Director & Director New Media and Digita—PepsiCo International
Niall McKinney, Founder & CEO—The Knowledge Engineers
Tim Mickelborough, Global Head of Brand & Advertising (Markets Division)—Thomson Reuters
Kimberly Orton, Partner/Managing Director—EffectiveBrands New York
Paul Price, CEO—Creative Realities
Marisa Ricciardi, SVP Global Head of Marketing and Branding—NYSE Euronext
Leila Thabet, Managing Director—We Are Social New York
Colin Westcott-Pitt, VP Marketing—Dos Equis, Amstel Light & Newcastle Brown Ale at Heineken USA


THE SIGNFICANCE OF “TRANSPARENCY” IN A SOCIAL WORLD:
The adoption of greater transparency and the assumption of responsibility are critical to how any brand or business plays its proper role in society. It also requires substantial knowledge and experience to evolve today’s global marketing organization to optimally address the opportunities and challenges that our new social marketing world brings. Considerations that hadn’t previously complicated the plans of corporate leaders are now significant.

As the impact of business on the environment, on society, and on individuals has become too substantial to ignore and as easier ways to measure these effects have emerged, the rules of doing good business have dramatically shifted. Yet is a mix of social communications, CSR programs, and “green” initiatives enough for the demands of today’s customers in an Age of Transparency? There may never have been a more exciting (or daunting) time to be a marketing leader, and today’s social programs are paving the road for future generations of brand advocates around the globe, every day in our “always-on” world.

Click here to register