Sky News

Financial times

Innovators 2010

Innovation is more than creativity.

It suggests both right and left brain disciplines working together to reinvent the way we connect with our consumers, wherever they may be in the world.

INNOVATORS are critical to moving our business forward. They have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process.